More than just bikes: Our story

John Cheetham is a dedicated and seasoned cycling coach with over 20 years of experience. He uses a proven coaching system of consistent communication, goal setting, nutrition planning, customized training plans, and data analysis to help athletes achieve their goals. 

John's athletes have won titles at the international, national, and regional levels in road, track, cyclocross, and mountain bike racing.

In addition to numerous coaching certifications, John brings decades of experience as a competitive endurance athlete. He has completed Ironman triathlons, marathons, and extensive racing in cyclocross, track, and road cycling. He has also paced athletes at the prestigious Western States 100 mile ultramarathon.

John is committed to developing youth cycling. He coaches the Terra Linda High School Mountain Bike Team and supports the NorCal Interscholastic Cycling League. 

Previously, John served as director of the Junior Program at Hellyer Velodrome, performance director for Oakland Composite High School Mountain Bike Team and The Piedmont High School Team, a coach at USA Cycling Junior Talent ID camps, and co-director of the Earlybird Training Series, part of USA Cycling's development program. He routinely supports organizations that promote youth and beginner cycling.

Based in Marin County, John enjoys outdoor activities with his family including long trail rides, rock climbing, and bike park sessions.

Core values.

  • Connection.

    The connection an athlete feels with his or her coach is key to their success. Every athlete has their own needs and communication style and we customize our approach to meet you where you’re at. We combine in-person conversation and an online training platform to maintain clear channels of communication and best support you as you work toward your goals.

  • Safety.

    Staying healthy and safe are crucial to your success as a cyclist! All our athletes begin with a PAR-Q assessment from their physician before we design a training program and we regularly partner with wellness professionals to keep you healthy and strong. Our staff have certifications in Wilderness First Aid, Safesport, and undergo regular independent background checks by USA Cycling and NICA.

  • Preparation.

    Heading into your goal events, it is important to feel mentally and physically prepared. We partner with our athletes to make sure we’re best supporting your goals, from designing training programs tailored for the demands of a target race course to building skills and awareness to handle the stress and anxiety of competition.

  • Lifelong Learning.

    We’re committed to our own growth so we can best support yours! We go above and beyond the minimum coaching license requirements by keeping up to date on new tools and technology to support you, taking courses and apprenticeships to challenge and improve our skills, and learning from each of our athletes every day so we become better coaches for all our riders.

Coaching qualifications